Growth Marketing Consultant

Your growth has a gap.
I find it and fix it.

SEO that ranks where buyers search. Paid media that doesn’t bleed budget. Email sequences that convert leads you already have. I build the system across all three so each channel makes the others stronger.

Worked with 40+ clients across fintech, SaaS, e-commerce, and 9 other industries  ·  Based in Nigeria, clients in 5 countries

UGO Anums, growth marketing and SEO consultant
Clients include
Access Bank PressOne Africa Zenith Bank Maxio Lafarge Nigeria italist SnappyExchange Dr. Vitamins Mixt Africa Poly Tank Ty Access Bank PressOne Africa Zenith Bank Maxio Lafarge Nigeria italist SnappyExchange Dr. Vitamins Mixt Africa Poly Tank Ty
Documented results

Numbers that changed how
these businesses grow.

24,900%
Organic traffic growth
10 to 2,500 daily clicks in 6 months. Crypto exchange client.
1,002%
Checkout increase
Users reaching checkout. 8 months. Samsung e-commerce partner.
$3
B2B SaaS CPA
Paid social. 37x ROI over 7 months. SaaS client.
185+
Paid conversions
Email lifecycle campaigns. 15x ROI. Two automated sequences.
Why growth stalls

It is not a traffic problem.
It is a system problem.

Most businesses have at least one channel producing something. Organic brings visitors who don’t convert. Paid brings leads that cost too much. Email lists sit idle while the sales team chases cold prospects. The problem is rarely that nothing works. The problem is that nothing works together.

Growth compounds when channels reinforce each other. Organic builds the authority that makes paid cheaper. Email converts the leads that organic and paid generate. CRO makes every visitor worth more across all channels. When these systems run in isolation, you pay more for less. When they connect, every dollar and every page works harder.

Organic traffic that ranks but doesn’t convert into revenue
Paid spend with no organic foundation to lower acquisition costs over time
Leads entering the funnel and going cold because no lifecycle system exists
Each channel managed separately with no shared strategy connecting them
The approach

Find the gap. Build the system. Let it compound.

Every engagement starts the same way: figure out where growth is stuck and why. The fix is different every time, but the process isn’t.

01

Full growth audit

I look at everything: organic rankings, paid efficiency, conversion rates, email performance, and how (or whether) these channels talk to each other. The audit tells us where the biggest gap is and what to fix first.

02

Strategy that connects the channels

A keyword plan alone won’t fix a leaking funnel. A paid campaign alone won’t build lasting authority. I build a strategy where organic, paid, email, and conversion work as one system, each channel feeding the next.

03

Execute, measure, and compound

Strategy without execution is a slide deck. I implement or oversee implementation, track what moves revenue, cut what doesn’t, and double down on what does. Growth compounds. The work is building the system and keeping it running.

What I do

Six disciplines.
One goal.

View all services

SEO Consulting

Technical SEO, keyword research, on-page optimisation, and link building that builds authority and brings in buyers, not just browsers.

Paid Media

Google Ads and Meta Ads built around buyer intent. Connected to your organic strategy so both channels amplify each other.

Conversion Rate Optimisation

More traffic is not always the answer. I find where your funnel is leaking revenue and fix it before you spend more sending people through a broken system.

Content Strategy

Content mapped to what your buyers actually search for at each decision stage. Not a publishing calendar. A revenue-connected system.

Email Marketing

Your list is probably your most underused growth asset. Segmented, sequenced email systems that move leads from interested to ready.

Training

SEO and digital marketing training for in-house teams and individuals. Built around first principles, not checklists. Your team adapts when tactics change.

Proof of work

What this looks like
in practice.

Crypto Exchange · SEO
24,900%
Organic traffic growth in 6 months

From 10 daily organic clicks to 2,500. In 6 months.

A crypto exchange with no rankings, a broken technical foundation, and no domain authority. The site went from invisible to 195,000 total clicks and 5.18 million impressions.

Read the case study →
E-commerce · SEO + CRO
1,002%
More users reaching checkout

500+ thin product pages turned into a checkout machine.

A Samsung e-commerce partner with disorganised listings and a traffic problem. 8 months later: 1,054% organic traffic growth and 1,002% more users reaching checkout.

Read the case study →
B2B SaaS · Paid Social
$3
CPA on B2B SaaS leads · 37x ROI

Paid social for a B2B product nobody was searching for.

No search demand. No brand recognition. We built a paid social engine on Meta that delivered a $3 CPA and 37x ROI over 7 months, turning cold audiences into qualified leads.

Read the case study →
SaaS · Email + Lifecycle
185+
Paid conversions from two email campaigns

Two automated sequences. 185 paid conversions. 15x ROI.

A cloud communications SaaS with leads stuck in free trials. Two Customer.io lifecycle campaigns turned signups into paying customers at a 15x return on the email investment.

Read the case study →
What clients say

Don’t take my word for it.

UGO is extremely talented at all aspects of SEO. We gave him the ominous task of managing and growing multiple brands of ours organically… and he knocked the ball straight out the park. He’s highly recommended from the entire ElevenYellow team.

Thomas Mead
Thomas Mead CMO, EllevenYellow Pte. Ltd., Singapore

UGO successfully managed our SEO, increasing our website traffic beyond our expectations. He demonstrates exceptional expertise in his field, and I wholeheartedly recommend him to anyone looking to improve their online visibility.

Olaide Alim
Olaide Alim CEO, SnappyExchange, Nigeria

I’m really impressed by UGO’s technical skills and analysis. More importantly, his ability to execute actionable tactics that can get results. He’s polite, well spoken, and a genuine nice guy. UGO is definitely someone who can help your business get to the next level.

David James
David James Head of SEO, 1o8, United States

I was incredibly impressed with UGO’s efficiency and professionalism in creating my Wikipedia page. His expertise in digital media was invaluable, and I would highly recommend his services.

Prof. Joseph Agbakoba
Prof. Joseph Agbakoba Professor of Philosophy, University of Nigeria
UGO Anums
About UGO Anums

SEO was the entry point. Revenue became the job.

I come from an engineering background. The technical side of SEO made sense immediately. But each client pulled me deeper into a new discipline: paid social because there was no search demand, email because leads went cold, conversion strategy because the traffic was there but the funnel leaked.

Nine years and 40+ clients later, the work spans five disciplines across five countries. The through line hasn’t changed: find where the growth is stuck and fix it.

Read my story
Common questions

Things people ask before booking a call.

Do you work with international clients?

Yes. I’m based in Nigeria but most of my client work runs over email and calls. I’ve worked with businesses in Ghana, Singapore, the United States, and the United Kingdom. Location has never been a barrier to results.

How long before I see results?

It depends on the channel and the starting point. Paid media and email campaigns can show movement within weeks. SEO takes longer: meaningful keyword movement typically happens between 3 and 6 months, and the results I’ve documented came from 6 to 8 month engagements. The biggest returns come when channels start reinforcing each other, which is why longer engagements consistently outperform short ones.

Do you work on retainer or project basis?

Both. Retainer engagements are for businesses that want a long-term growth partner who owns the organic strategy month over month. Project work is for specific deliverables: audits, content systems, paid media setup, team training. The strategy call will clarify which fits your situation.

We already have an in-house marketing team. Can you work alongside them?

Often the most effective arrangement. I can take the strategic lead and have your team execute, or work as a specialist alongside your existing generalist marketers. I’ve done both simultaneously for the same company.

Can I just get an audit without a full engagement?

Yes. A standalone growth audit is one of the project types I do. It covers organic, paid, email, and conversion, wherever the gaps are. You leave with a clear picture of what’s blocking your growth and a prioritised roadmap. Whether you implement it with me or in-house.

How do I get started?

Book the free 30-minute strategy call. I’ll ask about your business, your goals, and what you’ve tried. You’ll leave with a clear sense of the problem and what I’d recommend. If it makes sense to work together, we talk about what that looks like from there.

Ready to grow?

Let’s find your
growth gap.

Thirty minutes. No slide deck. You leave with a clear picture of what’s holding your growth back and what to do about it.