SEO services built around how Google actually ranks.
Not tricks. Not shortcuts. A technical and strategic approach to organic search that builds rankings and traffic that last. Earned, not gamed. Nine years. 40+ clients across fintech, SaaS, and e-commerce.
Technical SEO Audit
Full crawl analysis, indexation issues, Core Web Vitals, site architecture, canonical errors, robots.txt, and structured data. Everything blocking Google from properly understanding and ranking your site.
Keyword Strategy
Research focused on buyer intent, not search volume alone. Keyword clusters mapped to decision stages so every page targets people who are actually in market for what you sell.
On-Page Optimisation
Title tags, meta descriptions, header hierarchy, internal linking, content depth, and structured data. Everything that helps Google understand what a page is about and decide it is the best result.
Content Strategy
Content gaps identified, briefs written, pages prioritised by revenue impact. Built to satisfy your buyer’s intent completely. Google tracks what your visitors do after they click. A page that half-answers their question ranks below one that fully answers it.
Link Building
Targeted outreach to publications and sites your audience actually reads. Quality over quantity. Links that build domain authority and drive referral traffic at the same time.
Reporting and Strategy
Monthly performance reports tied to revenue metrics, not just rankings. Ongoing strategy refinement based on what the data is showing. You always know what’s moving and why.
Why most SEO work stalls
If you’ve hired an SEO consultant or agency before, you’ve probably lived this story: traffic went up, but nothing else changed. Rankings improved for keywords that didn’t bring in buyers. Or the technical work was done but the content was never built to meet the actual search intent. Or everything looked good in the report but leads didn’t move.
SEO has an uncomfortable number of moving parts, and optimising any one of them in isolation produces incomplete results. Technical SEO without content strategy means Google can crawl your site but has nothing worth ranking. Content without authority means your well-written pages competing against sites with decades of trust. Authority without content satisfaction means your visitors arrive and immediately leave, sending negative signals that erode the rankings you built.
All three have to work together. The 24,900% traffic result did not come from one thing done well in isolation. It came from technical, content, and authority work running simultaneously. If your traffic is growing but revenue isn’t following, that gap has a specific diagnosis and it almost always sits inside the content or conversion layer, not the rankings themselves.
SEO today means showing up in AI answers too.
When someone asks ChatGPT, Perplexity, or Google’s AI Overviews a question about your industry, the answers come from a small set of websites those AI systems have determined are authoritative and useful on those topics.
Depth, authority, and clear expertise are what make your pages rank in traditional search. They are also what get your business cited in AI-generated answers. There is no separate AI SEO strategy. The work is the same. So is the standard.
Getting into Google AI Overviews, or referenced in ChatGPT answers to buyer-intent queries, starts with a technically clean site, real expertise expressed clearly, and enough domain authority that search systems trust what you say.
How Google actually decides what to rank
Most SEO advice is based on what Google says publicly about how rankings work. I also read what Google says privately: patents, antitrust testimony, internal documents. The picture is more specific than the public guidance suggests.
Google’s Navboost system uses 13 months of click data to understand which results your audience prefers for specific queries. When someone clicks your result and stays on the page, that is a strong positive signal. When they click and immediately come back to search, that is a negative one that persists in the data for over a year. Your rankings are not just about how well your page is optimised. They are about whether your visitors actually stay when they arrive.
The SEO I build is focused on user intent, not keyword placement. How Navboost and site quality actually interact goes significantly deeper than most SEO agencies discuss with clients. Businesses that understand this mechanism build rankings that last. The ones running on keyword density keep wondering why algorithm updates hit them.
Rankings alone are only half the job. Conversion and SEO are built from the same data about the same user. Separating them is where the traffic-without-revenue problem starts.
Who this is for
This engagement works best if you have a clear revenue target from organic search, a website that has been live for at least a few months, and a willingness to invest in content alongside technical and authority work. It is not a quick fix. The results documented here came from 6 to 8 month engagements where all three components were built systematically.
If you need results in 30 days, paid search is the right answer. If you want an organic channel that keeps producing after the engagement ends and compounds over time, this is the work.
Before committing a budget, understanding what SEO consulting should actually cost is worth doing first. Most businesses come in having received wildly different quotes. The price difference almost always reflects a difference in what the work actually covers.
Results are documented. So is the experience of working together.
UGO is extremely talented at all aspects of SEO. We gave him the ominous task of managing and growing multiple brands of ours organically and he knocked the ball straight out the park. He’s highly recommended from the entire ElevenYellow team.
UGO successfully managed our SEO, increasing our website traffic beyond our expectations. He demonstrates exceptional expertise in his field, and I wholeheartedly recommend him to anyone looking to improve their online visibility.
I’m really impressed by UGO’s technical skills and analysis. More importantly, his ability to execute actionable tactics that can get results. UGO is definitely someone who can help your business get to the next level.
Things people ask before booking a call.
Do you work with international clients?
Yes. Based in Nigeria, with client work across Ghana, Singapore, the United States, and the United Kingdom. Location has never been a barrier to results.
How long before I see SEO results?
Meaningful keyword movement typically happens between 3 and 6 months. The results documented here came from 6 to 8 month engagements. SEO compounds over time. Longer engagements consistently outperform short ones. If you need leads in 30 days, paid search is the right answer first.
Do you work on retainer or project basis?
Both. Retainer engagements are for businesses that want a long-term SEO partner who owns the organic strategy month over month. Project work covers specific deliverables: audits, content systems, and team training. The strategy call will clarify which fits your situation.
We already have an in-house team. Can you work alongside them?
Often the most effective arrangement. I can take the strategic lead and have your team execute, or work as a specialist alongside your existing generalist marketers. Both models have worked well for the same client simultaneously.
Can I get a standalone SEO audit without a full engagement?
Yes. A standalone technical and growth audit is one of the project types I offer. You leave with a clear picture of what is blocking your rankings and a prioritised roadmap. Whether you implement it with me or in-house.
How do I get started?
Book the free 30-minute strategy call. I’ll ask about your business, your goals, and what you’ve tried. You’ll leave with a clear sense of the problem and what I’d recommend. If it makes sense to work together, we talk about what that looks like from there.
Let’s find your organic growth gap.
30 minutes. No slide deck. You leave with a clear picture of what’s holding your SEO back and what to do about it.