Conversion rate optimisation services
that fix the funnel, not the traffic.
If your funnel is broken, more traffic makes the loss bigger. I find where users are abandoning, understand why using data, and fix those points so the traffic you already have starts converting.
Most funnels lose money in four places.
One or more of these is almost certainly where your revenue is leaking. The audit tells you which ones and in what order to fix them.
Landing page mismatch
The ad or search result promises one thing. The page delivers another. Users bounce within seconds. Every click is wasted before the page even loads fully.
Missing trust signals
Reviews, security indicators, return policies, social proof. Buried below the fold or absent entirely. Users won’t give money to a site they don’t trust, no matter how good the product is.
Checkout friction
Too many steps. Forced account creation. Confusing form fields. Every additional click between “add to cart” and “order confirmed” is a decision point where a customer can leave.
Content that doesn’t answer the question
A visitor arrives with a question. The page half-answers it. They go back to Google to find a better answer. Your competitor’s page has one. Google notices this too. It hurts rankings and conversion simultaneously.
Not sure where your funnel is leaking?
Thirty minutes with your analytics open tells you more than months of guessing.How conversion rate optimisation actually works
CRO has nothing to do with button colours. It starts by finding where in your funnel users decide not to continue, understanding why, and fixing it based on data rather than guessing.
Measurement comes first. Heatmaps show where your visitors scroll and click. Session recordings show how real people move through your pages. GA4 funnel analysis shows exactly which step has the highest drop-off rate. Behaviour data tells you where to look. Qualitative research tells you why. The gap between those two things is where the fix lives.
Skip the diagnosis and go straight to redesigning pages, and you spend three months on a new homepage that moves nothing. The audit comes first. Every time.
If your traffic is growing but revenue isn’t, the problem is almost always inside your funnel, not the channel driving visitors to it.
What the process looks like
- Funnel audit. Map every step from first click to conversion in your funnel. Quantify the drop-off rate at each step. Identify which steps are losing the most potential customers and why.
- User behaviour analysis. Heatmaps, scroll maps, click maps, session recordings. See what your visitors are actually doing on your pages versus what you expected them to do.
- Technical and UX review. Page speed, mobile experience, form usability, checkout flow. The technical barriers creating friction in your funnel without showing up in behaviour data.
- Messaging review. Does your page copy answer the questions a buyer at this stage is asking? Is the value clear before they have to scroll? Are your trust signals in the right place?
- Testing and iteration. A/B tests where your traffic volumes support them. Documented changes and measured impact against your baseline. Every iteration based on your data, not opinion.
Why conversion work also moves your rankings
Google tracks what your visitors do after they click a result. Someone who lands and immediately returns to search sends a negative signal. Someone who lands, reads, and converts sends a positive one. That click data runs back 13 months and feeds directly into where your pages rank.
Your pages that convert well tend to rank better over time. Your pages that rank well but convert poorly will gradually lose those rankings as the click data accumulates. Your ranking work and your conversion work are built from the same data about the same visitor. Running them as separate projects is where most of the money gets lost.
Two case studies. One consistent finding.
Fix the funnel before you scale. The free call shows you where yours is breaking.Results are documented. So is the experience.
UGO is extremely talented at all aspects of SEO. We gave him the ominous task of managing and growing multiple brands of ours organically and he knocked the ball straight out the park. He’s highly recommended from the entire ElevenYellow team.
UGO successfully managed our SEO, increasing our website traffic beyond our expectations. He demonstrates exceptional expertise in his field, and I wholeheartedly recommend him to anyone looking to improve their online visibility.
I’m really impressed by UGO’s technical skills and analysis. More importantly, his ability to execute actionable tactics that can get results. UGO is definitely someone who can help your business get to the next level.
Things people ask before booking a call.
What is conversion rate optimisation?
CRO is the process of finding where your visitors drop off in your funnel and fixing those points with data. It covers heatmap analysis, session recordings, funnel audits, copy review, and A/B testing. You get more out of the traffic you already have before spending more to get more of it.
Do I need more traffic or better CRO?
If your funnel is broken, more traffic makes the loss bigger. CRO should come before scaling any traffic channel. The audit identifies which part of your funnel is losing revenue and what to fix first. Once those leaks are sealed, your traffic spend produces a much better return.
How does CRO affect SEO?
Google tracks what your visitors do after they click a result. Pages that hold attention and convert send positive signals back into your ranking positions. Pages with high bounce rates lose rankings over time. Your ranking work and your conversion work are built from the same data about the same visitor. Treating them as two separate projects is where most of the revenue gets lost.
How long does CRO work take to show results?
A full funnel audit typically takes 2 to 3 weeks. Implementation and A/B testing timelines depend on your traffic volumes and how many changes are prioritised. Some fixes produce measurable results within days. Others require months of iteration. The audit always comes first so effort is directed at what matters most in your specific funnel.
Can you work alongside our existing development team?
Yes. I can provide detailed implementation briefs for your team to execute, or work directly on the code depending on the setup. Most engagements involve a mix of both. The audit and strategy are always my work. Implementation is flexible.
The traffic is not the problem. The funnel is.
Book the free strategy call. We’ll look at where your funnel is losing revenue and what to do about it.