Find where your visitors are dropping off. Fix the revenue leak.
More traffic is not always the answer. If your funnel is broken, more traffic makes the loss bigger. I find where users are abandoning and rebuild those points. So the traffic you already have starts converting.
Most funnels lose money in four places.
One or more of these is usually the problem. The audit identifies which ones and in what order to fix them.
Landing page mismatch
The ad or search result promises one thing. The page delivers another. Users bounce within seconds. Every click you pay for is wasted before the page even loads fully.
Missing trust signals
Reviews, security indicators, return policies, social proof. buried below the fold or absent entirely. Users won’t give money to a site they don’t trust, no matter how good the product is.
Checkout friction
Too many steps. Forced account creation. Confusing form fields. Every additional click between “add to cart” and “order confirmed” is a decision point where a customer can leave.
Content that doesn’t answer the question
A visitor arrives with a question. The page half-answers it. They go back to Google to find a better answer. And your competitor’s page has one. Google notices this too. It hurts rankings and conversion simultaneously.
How CRO actually works
Conversion rate optimisation is not about button colours. It is about finding where in your funnel users are deciding not to continue, understanding why, and fixing it based on data rather than guessing.
The process starts with measurement. Heat maps to see where users scroll and click. Session recordings to watch how real visitors move through your pages. Funnel analysis in GA4 to find exactly which step has the highest drop-off. User behaviour data tells you where to look. Then qualitative research. what users say about the experience. tells you why.
The gap between those two things is where the fix lives.
What the process looks like
- Funnel audit. Map every step from first click to conversion. Quantify the drop-off rate at each step. Identify which steps are losing the most potential customers and why.
- User behaviour analysis. Heat maps, scroll maps, click maps, session recordings. See what users are actually doing on your pages versus what you expected them to do.
- Technical and UX review. Page speed, mobile experience, form usability, checkout flow. The technical barriers that create friction without showing up in behaviour data.
- Messaging review. Does the page copy answer the questions a buyer at this stage of the journey is asking? Is the value clear before the user has to scroll? Are trust signals in the right place?
- Testing and iteration. A/B tests where traffic volumes support them. Documented changes and measured impact. Every iteration based on data, not opinion.
CRO and SEO are the same problem
Google watches what users do after they click a result. A user who lands on your page and immediately goes back to search. that is a negative signal. A user who lands, engages, and converts. that is a positive one. These signals accumulate over 13 months and directly influence rankings.
This means a page that converts well also tends to rank better. And a page that ranks well but converts poorly will, over time, lose those rankings as Google’s systems register that users aren’t satisfied with it. The two disciplines are not separate. The best-performing pages serve both goals at once.
The traffic is not the problem. The funnel is.
Book the free strategy call. We’ll look at where your funnel is losing revenue and what I’d do to fix it.