Learn how digital marketing
actually works.
Not just what to do.
SEO and digital marketing training for in-house teams, professionals, and students. Built around first principles so your team can adapt when tactics change, not just follow a checklist until the checklist stops working.
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Why checklists
fail your team
when things change.
Most digital marketing training teaches steps. Post consistently. Run A/B tests. Build backlinks from relevant sites. Use the right keywords. The steps are correct. But if your team only knows the steps, they have no idea what to do when Google changes what it rewards, when a new channel emerges, or when your specific industry requires a different approach.
The training I run teaches the underlying mechanics: why Google uses click engagement data to rank pages, how paid and organic channels compound each other, what drives email conversion beyond open rates, and how to build a system where every channel reinforces the others. When your team understands why, they can figure out what for any situation they haven’t seen before.
First principles first
Every training module starts with why Google does what it does, not just what Google rewards. Understanding the mechanism makes every tactic make more sense.
Industry-specific context
Generic training delivers generic insight. The curriculum is customised to your industry, your competitive environment, and the specific challenges your team is working through.
Practical application throughout
Theory without practice doesn’t stick. Training includes exercises using your actual website, your actual competitors, and your actual market.
Honest about limitations
The training covers what’s documented and what I’ve personally verified works in active client engagements. I’m explicit about what’s theory, what’s experiment, and what’s proven.
Eight core modules.
Built to fit together.
The curriculum covers SEO, paid media, content strategy, email marketing, analytics, and how all of them work as one system. Each module builds on the previous one.
How search engines work
Crawling, indexing, ranking. How Google actually evaluates content, including the user satisfaction signals that most SEO guides never mention.
Keyword research
Finding what your audience is searching for, mapping intent, clustering keywords, and prioritising by opportunity and competition.
On-page SEO
Title tags, meta descriptions, content structure, header hierarchy, internal linking, and the content depth required to satisfy search intent.
Technical SEO fundamentals
Crawlability, indexation, page speed, Core Web Vitals, structured data, and how to read a technical audit without being a developer.
Content strategy
Building a content system mapped to buyer stages rather than a publishing schedule. Topical authority and how it compounds over time.
Link building and authority
What makes a backlink valuable, how to build legitimate links at scale, and what to avoid entirely. The honest version of how authority works.
Analytics and reporting
Google Search Console, GA4, and rank tracking. What to measure, what to ignore, and how to report on SEO progress in a way that connects to business outcomes.
Digital marketing integration
How SEO connects to paid media, email marketing, and CRO. Building a growth system where each channel amplifies the others.
Want to run a specific module for your team?
Single-module workshops can run in half a day. Tell me which topic and I’ll tell you what’s involved.Teams and individuals who want to build real capability.
A genuine skills transfer for people who need to do this work or manage it with real understanding. Whether the gap is SEO, paid media, email, content strategy, or all of them, the curriculum covers the full system and how each part connects.
In-house marketing teams
Teams that want to own their digital marketing strategy and execution rather than being permanently dependent on an agency or consultant for every channel.
Digital marketing professionals
Practitioners who want to deepen their understanding across SEO, paid media, email, and content, particularly those working in a broader marketing generalist role who need to manage or evaluate all of them.
Business owners and founders
Owners who want to understand what they’re buying when they hire digital marketing help, and how to evaluate whether it’s producing real business outcomes.
Students at digital training centres
Students building a foundation in digital marketing who want instruction from someone who practices what they teach with real clients.
Not sure which format fits your team?
Tell me about your team size, industry, and goals. I’ll tell you what makes sense.Format
In-person or online. Sessions can be delivered at your location, at a training centre, or remotely over video. Format is determined by what works for your team and geography.
Duration
Depends on scope. A single-module workshop can run in half a day. The full curriculum across all eight modules is typically delivered over multiple sessions across several weeks.
Customisation
The curriculum is customised to your industry and your team’s starting knowledge level. A team of experienced marketers gets different depth than a team coming to SEO for the first time.
Honest note: This is not a certification course and no credentials are issued. What you get is real knowledge from someone who uses these disciplines every day in active client engagements, and a team that can apply that knowledge to your actual business rather than pass a multiple-choice exam.
Things people ask before enquiring.
Is this a certification course?
No. This is not a certification course and no credentials are issued. What you get is real knowledge from someone who uses these disciplines every day in active client engagements, and a team that can apply that knowledge to your actual business.
Can the training be customised for our industry?
Yes. The curriculum is customised to your industry, your competitive environment, and your team’s starting knowledge level. Training includes exercises using your actual website, your actual competitors, and your actual market. A team of experienced marketers gets different depth than a team coming to SEO for the first time.
How long does the training take?
A single-module workshop runs in half a day. The full curriculum across all eight modules is typically delivered over multiple sessions across several weeks. Duration depends on scope and your team’s schedule.
Can the training be delivered online?
Yes. Sessions can be delivered in-person at your location, at a training centre, or remotely over video. Format is determined by what works for your team and geography.
Do you train individuals or only teams?
Both. Individual professionals, students at digital training centres, and in-house teams are all appropriate formats. The curriculum and depth are adjusted based on who is in the room and what they already know.
Build the digital marketing capability your team is missing.
Tell me about your team, your goals, and your timeline. I’ll tell you what makes sense and what we can build together.