Author: UGO Anums

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    SEO Strategy · 12 min read · March 2026 How to Get Your Website on the First Page of Google Most guides tell you to write content and get backlinks. That advice isn’t wrong. It’s just the third thing you should do, not the first. The sequence matters more than the steps. One of the…

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    SEO Strategy · 14 min read · March 2026 SEO for Nigerian Businesses: What Actually Works (And What’s Wasting Your Budget) Most founders treat SEO like a traffic switch. Flip it, leads appear. That mental model is costing them real money. It starts with a fundamental misunderstanding of what SEO actually is. He had a…

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    SEO Strategy · 8 min read · March 2026 Nobody Can Tell You What SEO Costs Until They’ve Done This Every quote you’ve received was probably wrong. Not because the numbers were made up. Because the right question was never asked first. Every week, I get some version of the same question. “How much will…

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    Growth Strategy · 11 min read · March 2026 SEO and CRO Are the Same Job. Someone Lied to You. If you manage SEO and conversion as two separate functions, the gap between them is exactly where your revenue goes. You hire someone for SEO. Then someone else to handle conversions. Then wonder why neither…

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    SEO Strategy · 9 min read · March 2026 Your Traffic Is Growing.Your Revenue Isn’t.Here’s Why. The gap between “our organic traffic is up 40%” and “so is revenue” is where most SEO relationships fall apart. This is what lives in that gap, and what to do about it. A founder called me last year.…

  • Untitled post 2018

    SEO Strategy · 12 min read · March 2026 How Google Actually Ranks Websites. I Read the Court Transcript to Find Out. In October 2023, the US Department of Justice put Google’s SVP of Search on the stand and made him explain the algorithm. The transcript is public. Almost nobody has read it. I did.…

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    SEO Strategy · 13 min read · March 2026 The Best SEO Companies in Nigeria (2026):8 Firms, One Honest Ranking I applied five criteria to every firm on this list, including my own. Here’s what the Nigerian SEO market actually looks like when you strip away the claims, the guarantees, and the client logos nobody…